Top 5 Beauty Retail Apps Performance in Romania Q1 2024

During the first quarter of 2024, the top 5 beauty retail applications in Romania showed varying performance trends in terms of downloads, active users, and revenue. Here’s a closer look at the data:

Notino: profumi e cosmetici experienced significant fluctuations in weekly downloads. Starting at 8.8K in early January, downloads saw a peak of approximately 14.4K by the end of March. Active users showed a generally upward trend, increasing from about 39.8K to 44.9K over the quarter.

SEPHORA - Maquillage, Parfum had a notable peak in downloads during the week of March 4, reaching about 12.8K. However, downloads dropped to around 4.4K by the end of March. Active users peaked at 33.6K in early March but saw a decline to around 22.8K by the end of the quarter.

Douglas Parfumerie & Cosmetice showed a more stable trend in downloads, with numbers ranging from around 659 to 2.7K throughout the quarter.

CHARLOTTE TILBURY experienced relatively low download numbers, peaking at 281 in late January. Active users remained fairly stable, ranging from 681 to 881 throughout the quarter.

BEAUTY BAY also had low download numbers, peaking at 153 in mid-March. Active users showed a gradual increase from 343 to 445 over the quarter.

For more detailed insights and data, visit Sensor Tower.